When it comes to your business, you want to give it the best exposure possible. Social media is a great way to promote your business and get your name out there to potential clients.
But there are a few things you should know about social media etiquette for businesses before making your first post.
When a potential customer searches for your business online, they expect to find a good website as well as many different social media platforms. Regardless of how big or small your business is, a social media presence will help your business greatly in the long run.
Keep reading for the nine dos and don’ts of social media so it is effective for your business.
1. Do Engage with Clients
The number one reason to have multiple platforms on social media is so you can interact and engage with your customers and clients. Social media is a great way to build a relationship with new and old customers.
This is also a great way for customers to bring up any concerns or questions they may have about your products or services. Make sure you try to respond to all customer concerns within 24 hours. Your customers want their voice to be heard, so don’t ignore someone trying to reach out to you.
2. Don’t Be a Needy Poster
When it comes to gaining more followers on your social media accounts, you need to do it naturally. Don’t make posts that sound like you’re begging your current followers to retweet or share with their friends.
The best way to get more followers and engagement is to post good content. You want to fill your social media with content that your followers will actually want to share with their friends.
3. Do Be Authentic
When it comes to your social media, you want to stay true to yourself and your business. Potential clients will see right through you if you’re just trying to post to sell a product. Make sure each engagement is authentic and not just a copy and paste from a previous post.
Show your clients who you really are. Your social media can give you the freedom to be your true self so your clients can get to know you and your business. If your heart isn’t in it, then your attempt to connect with customers will look fake.
4. Don’t Forget the Best Time to Post
When it comes to social media, there are always better times to post than others. You also don’t want to be that person who constantly posts all day every day. Make sure to only utilize social media at specific times so you don’t annoy the people who follow you.
There are many ways to figure out when the best time to post on each social media platform is. But the best way for you to determine is to look at your own statistics. If you’re getting more engagement with your posts at a specific time, then you should stick to posting around that time each day.
5. Do Listen to Your Customers
Social media is the best place to find immediate feedback—besides in person. If someone has a great or bad experience, then they will be more likely to post about it on social media.
Make sure to listen to the feedback that your customers provide you whether it is good or bad. Don’t forget to make sure to let your followers know that you’re listening by liking or replying to their posts. Since they took the time out to make a post about your business, you should take the time to give them some sort of response.
6. Don’t Forget Your Links
When you post on social media, you want your customers as well as potential customers to consider buying your product or service. The best way to do that is to make it as easy for them as possible.
Remember to include links to your product page or landing page when you post on social media so it’s easy for your followers to make purchases. Don’t think that your customers will look for your website on their own. It is much easier to use your website’s URL in each post so you know that customers can find it.
7. Do Use Social Media Marketing Resources
Sometimes it is hard to keep up with running your business as well as your social media presence. This is when you should consult someone who can help you with social media marketing.
These agencies will know what to post and when to post. If you aren’t available 24/7 to run your social media accounts, then don’t be afraid to branch out and let someone else help you.
8. Don’t Only Post Text
Walls of text are visually unappealing to potential and current clients, so you need to mix it up. Make sure you break up your texts with images, videos, or even interactive content.
Mix some other forms of media into your posts with just text to make sure that your content doesn’t get boring. If you have a smartphone and youtube account, then you can make videos for your business.
9. Do Help More Than You Sell
Your social media should be your number one place for customers to come to you with concerns or questions about your products or services. So helping your clients should be the thing you focus on with social media.
Of course, you can still use your social media to sell your products or direct traffic to your website, but you should keep the 80/20 rule in mind. Focus on 80% of your content being entertaining, beneficial, or helpful to clients. The other 20% can be marketing for your products or services.
Dos and Don’ts of Social Media
Your social media presence is huge for your business and client interaction, so you need a plan before you post. Make sure you get in a groove of posting on social media so your followers know what to expect when they follow you.
Before making a post on social media be sure to review all of the dos and don’t of social media etiquette.
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