Of every business owner, the most popular platform to reach their target audience digitally is Google Adwords. Google advertising services use pay-per-click (PPC) as a technique to reach people and achieve impressive results. Google ads include a wide range of tools for this.
With Google ads, your business can find a place in the results of Google Search. They also appear on sites, videos, mobile apps, etc. Every time you announce a new product/service, you can take the help of a fresh Google ad campaign to spread the word. But how do you go about the process? Let’s find out!
Tips to Run an Effective Google AdWords Campaign
Before you invest a small fortune in your first effective Google ad campaign, you need a proper plan. To do that, you need to learn about Google Ads, set up an account, do your research, and more. So let’s look at the tips and tricks for this.
a) Learning about Google Ads
You can always hand over your digital marketing to an agency or individual. But the ideal way to get things done would be to learn about the basics. The first thing you need to do is to know what Google Ads are and how they work.
You can always take the help of Google’s tutorials to educate yourself about keywords, quality score, and more. Unless you know about keyword research, quality score, CPC, etc., you will be at a complete loss. Knowing more about Google Ads will help you make the most of the platform’s key features.
b) Classifying the Target Audience
Identification of the target audience is a crucial part of running ad campaigns. Without knowing who might buy your product/service, you’ll fail to figure out how to approach them. It will become a lot like handing out pamphlets to random people on the road.
On the other hand, with a clear idea about your target customers, you’ll know how to approach them. You can decide on the language to use and what features in your product/service might appeal to them. You can also figure out how your competitors are winning over customers with successful ad campaigns.
c) Organizing Campaigns
It’s essential to break down your products/services into categories first. Then, set up separate accounts to create a different campaign for each. This will help you highlight each product/service’s distinct features. You can attract a different set of customers with each campaign.
The idea is to set a separate goal for each campaign. You must ensure that these goals don’t overlap with each other. Make the best use of ad groups and keyword lists to achieve this. Organizing your accounts and creating focused ads will reflect positively on your ROI.
d) Keyword Incorporation
To make the best use of Google Ads, you must know how to use keywords correctly. For that, you have to choose your keywords first. For that, it’s a good idea to choose words and phrases related to your product/service. When people look for such words or phrases, it will trigger your ads.
You will also be able to select how you want to match your keywords with searches. This process will allow you to decide how your ad will show up when the search contains an exact match or a part of a particular word or phrase, or something similar.
e) Multiple Versions of an Ad
You should always create multiple versions of the same ad campaign. You never know how the smallest change in the copy or image used might change the conversion rate. Run them simultaneously to see which one works best, and continue with the ad.
All you have to do is determine your total budget and divide it into small parts. Use a chunk of your budget to run different versions of the ad. Once you figure out which option is generating the best results, you can allocate the rest of the budget to repeat the ad or run similar ads.
f) Landing Page
When you lure a particular section of people with an ad, they will click on it with an expectation. If your ad leads to your site’s home page, it will be too generic for potential customers. That’s when your targeted ads will fail to fetch good results.
Instead, you should design specific landing pages for each of these ads. That way, when an interested person clicks on the ad, they will find precisely what they are looking for. It should have a single purpose, and you should aim to make it as effective as possible in conversion.
Google Ad campaigns need thorough comprehension. You should do your research in every way possible before you dive into it. However, you will need to keep experimenting to hit the sweet spot. As long as you continue testing and retesting, you will surely see a difference in ROI.