Starting a Beverage Truck Business in America

Have you ever wondered what it’s like to start a beverage truck business? Did it occur to you that just by looking at the price of that beverage truck for sale in America made you cringe and say “oh forget it”. That reaction is totally normal as prices of these trucks are truly expensive.

But the point is — the popularity of beverage trucks these days have truly improved significantly that more and more business owners delve into this business. So if you’re really curious about diving into this kind of business, let’s go into the details on how to start.

How much does it cost?

Perhaps the approximate cost to start this business would be between $80,000 and $140,000. This will depend on certain factors such as the state to where you’re located, the specific niche of this business, legal fees, customization and other miscellaneous variables.

There are records though showing that individuals who are in this business are paying as little as $10,000. However, there have also been cases of those paying as much as $250,000. Obviously, there are so many things to consider that will define the budget.

Starting a Beverage Truck Business

It’s highly recommended to perform an assessment or survey and do proper planning before taking any actions on starting a beverage truck business. It would be much less complicated if you have a blueprint for this.

Do Research on a Beverage Truck Business on your Area

It’s important to make sure that your idea will not only compete with the market, but will dominate the market as well. Therefore, do some research on the following:

  • Existing beverage truck businesses in your area
  • Businesses in your area which can be connected to a beverage truck business
  • Area’s demographics
  • Possible spaces where a beverage truck can stop by and sell drinks
  • Time where you can have the most number of customers

Therefore, it’s very important to find out if your area has a demand for a beverage truck kind of business.

Choosing a Customized and Unique Beverage Truck Concept

Let’s face it, countless self-employed individuals are already in this business. So how is it possible that you can have a chance of dominating the market? The answer — choosing a unique concept.

Going back to the first step, do some research first on the common concepts used by your competitors. Afterward, choose a concept that displays a fusion of your unique style combined with the interest and concerns of the community. Name your business that can captivate the hearts of your potential customers. Make sure to pick an engaging business logo as well. To help you out, here are some tips:

  • Unique concept and hard to ignore
  • Attention-grabbing
  • Clearly expressive and a concept that provides room for a lot of growth

Remember, a name and logo can deliver a huge impact to your business. Even the eyes of a mere passerby can be caught with a unique logo.

Write a Beverage Truck Business Plan

This is where the challenge starts as you need to write down even the most specific parts of your plan. When writing a business plan, always include the following information:

  • Executive summary
  • Business description
  • Market analysis
  • Management plan
  • Product description
  • Marketing and sales strategies
  • Budget

To summarize, it’s very important to do your research and careful planning. Once attained, you can move further to the implementation of your plans and that can include getting the funds, securing business permits, purchasing your beverage truck/s and even looking for potential investors. Is this business challenging? Perhaps, but it’s doable.

Joie Mojica

Joie is the passionate writer and blogger of She enjoys writing and works at an amazing pace. Blessed with two adorable boys, she dreams of creating a successful career online. She also loves to write about parenting, home and family life, technology and gaming, as well as beauty and health.