If you are operating your own business, you may already know how important it is to make a good impression. Although there are many ways to stand out among your competition, one of the most effective methods is posting business signs.
Business signs are usually the first things that your customers see when they visit your business establishment. Therefore, you need to make sure your signs relay the best impression possible. To help you with this task, here are 5 tips to creating the perfect business signs.
1. Strategically Select Your Colors and Images
When you select your colors, you should always consider the reader and the effects you can achieve. Particularly, if you want to immediately grab your reader’s eye. For instance, if you want the reader to focus on a specific area on a sign that you are designing, you can use different colored borders to do this special effect.
2. Make Sure Your Signs are Easy to Read
Another key to designing the best business signs for your company is to create signs that are easy to read. Even though cursive letters may add a little more pizzazz to your creations, these types of fonts may actually be more difficult for your customers to read. Instead, use fonts that are print script or block script since they are not as ambiguous to read as the many different types of cursive styles. To find more information on this topic, you should visit Duncan-parnell.com
Choosing the best color combinations is also essential to designing a professional business sign. For instance, if you are adding colored letters to a black background, the color of the letters are easier to distinguish when they are either white or yellow. Try color combinations that many of today’s businesses are already using.
white on green
green on white
white on blue
blue on yellow
and so forth
3. Use Pictures (Images) Effects to Express Words
In some cases, the name of your business will tell the reader exactly what your business sells or the services that you give to the customer. On the other hand, the name of your company may leave the customer guessing.
If you want to eliminate confusion, you can add images and graphics to clear things up. For instance, a full-color digital photo of a car key should tell customers that it is a locksmith business.
4. Avoid clutter: Do not Write Too Much on Your Signs
If you want your business signs to be effective, you need to take time in constructing the message that you want to relay. To create the perfect message for your sign, here are a few rules that you need to remember.
too much text (words and lines) can lead to long-distance reading problems
Too much text causes overcrowding issues
Message Needs to be concise
Leave lots of white space
5. Make the Message Easy to Read: Use Capital Letters and Small Letters
The size of your letters can also make a difference in the readability of your signs, too. While you may be tempted to use all capital letters to display your message, you need to know the rules behind these design concepts as well. According to the professional graphics and sign makers, combinations of Capital and small letters are more effective.