A Guide for Using 3D Direct Mail Pieces to Reach Customers

3D glasses are used by companies, in order to create an illusion in which the object appears to be three-dimensional. When combined with a computer-generated image (CGI) and properly lit, the 3D image can come alive. Companies use this technology for entertainment purposes; however, there are also business applications for these images. This paper will focus on the business side of 3D imaging and highlight some important factors that companies should consider when using this technology.

Proper Lighting

If you are using 3D images in your business, you should ensure that the proper light is used. The way that human eyes perceive the shades of an image varies; therefore, the same object may not appear to be solid or full color. It all depends on how light hits the object and what angle it hits at. Companies should ensure that they use the proper type of light to highlight different areas of their product.

Creating Images for 3D Direct Mail

When creating an image for 3D direct mail, you need to ensure that your product stands out. Most companies choose to create their 3D images in bright colors; however, the shade of the color should reflect what it would look like if it were real. You need to pick a color that enhances your product and makes it look more appealing to customers.

Once you have chosen your product, if possible, you should try building a prototype. This way you can ensure that the image is perfect for what you are trying to accomplish. You may need to change the lighting of the image or even use different colors to highlight certain areas of your product.

Making Sure Your Image Doesn’t Run

One of the biggest problems that companies will face when using 3D images in direct mail is making sure that they don’t run. This problem occurs mainly because of how different types of paper absorb ink. The specific instance, where an image runs and changes color, depends on what you are trying to get printed.

If you are using a 3D image that has been created with CGI, then your best option is to check what type of material it was printed on. Some materials require a protective sheet over the image prior to running through an ink-jet printer. If there is no protective sheet, then it may result in images being blurry or images missing sections when they are cut.

You can also use “flat” prints, which are produced on standard number-10 envelopes. If you are using this type of print, then you should ask your printer to use a specific type of ink that will not run with water. If you do not want to send your piece through the mail, then you should consider using labels instead.

Labels are more expensive than standard printing, however, they will produce better results. Direct mail pieces that are sent through the mail may suffer from the ink running due to water or even rain. You can avoid this problem by using labels. Make sure your printer uses a special type of ink so that you can get the results you desire.

In conclusion, 3D direct mail technology is rising, and learning how to use it appropriately will yield abundant results.