This December 5, 2022, author and literary agent Deborah Levine Herman published a spiritual book that is ideal for authors who want to break into the publishing world but aren’t sure where to start, as well as authors who have experience but need more guidance. The book under discussion is the second edition of Spiritual Writing: From Inspiration to Publication. This book is ideal for you if you’re a spiritual writer looking for a book to help you with your writing process. It’s thought-provoking and dives into the spiritual path of writers and the dos and don’ts of traditional publishing. Aside from that, the second edition offers insight into how to promote your book in the digital era.
Promoting in the Digital Era
So, you already have your book crafted to convey the message you want to say perfectly. It already underwent significant revisions and changes from editors and publications to fit the protocols of traditional publishing. What’s next after this? After a book is published and released, the next step is to utilize technology and your platform to ensure that your book reaches its target audience. It will be unfortunate if the message won’t get to those who need to receive it. This is when promotion comes in.
In Part Four of Deborah’s book, ‘Promoting your book in the Digital Age,’ she discussed how to use already accessible technology around to reach one’s target audience. Nowadays, most people—especially millennials and gen z’s are more drawn to using social media daily for entertainment, news, and primary media consumption. Aside from that, due to the worldwide COVID-19 pandemic, most countries are still implementing remote work and online classes as a safety precaution; this shift also increased online media consumption even more.
Deborah Herman mentioned that Spirit drives spiritual writers to write their message. But we can’t rely on Spirit alone if we want our message to reach our possible audience. A writer needs to exert some effort into some form of ‘marketing’ that doesn’t violate the essence of spirituality, something ethical and acceptable. The advancement of the internet and technology makes information more accessible to everyone. It can be overwhelming at first, but once you get the hang of it, you can easily use it to your advantage.
Deborah Herman mentioned a lot of strategies to promote your book in this digital age. Some of it includes having an online marketing strategy, building a community of readers, establishing a website where you and your books can be found, utilizing Search Engine Optimization (SEO), and making your brand.
Deborah mentioned a lot more of the things writers should know to help bring their books to their audience effectively. It contains where and how to begin and the people who can help you build an online marketing strategy. If you’re curious about learning more, grab a copy of this book once it comes out!
You can check out Spiritual Writing: From Inspiration to Publication 2nd Edition on Amazon.
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