Many hopeful business owners set out to create their empire only to find getting customers isn’t as easy as they thought it would be. The truth is that bringing customers to your business is much more complex than simply putting the sign above your storefront.
In today’s business climate you’ll need an effective strategy and know-how of the latest modern marketing methods. If you’re ready to increase your customer base and reach great success, look no further than these practical tips to do just that.
Put Your Business on Google
Today, Google is the road map of all businesses. It’s important that when someone Googles whatever it is that you sell, that your business comes up on the top of the list. You should make sure that your Google profile clearly lists the name of your business, what it is that you do, and where you’re located. Above all, make sure that you keep your profile updated.
Many businesses create a profile then neglect to update it as the years go by. If you move your business to a new location, you should make sure that the address is reflected on your Google profile. Although the process of moving your business can be distracting, from the process of reinstatement to keeping track of all of your inventory, this small step is critical for ensuring that your customers follow you no matter where you go.
Offer a Promotion
People love a good deal. The best way to ensure that you not only attract new customers, but continue to keep your old ones coming back is to give them an incentive to stay loyal. Promotions and discounts are a great way to show your customers that you appreciate their business, and don’t want them going to the competition. There are many different options on how you can offer promotions and discounts to your customers.
Whether it’s offering a loyalty card that offers a discount at the end of a certain amount of purchases, or an introductory discount offered through a referral program, it’s okay to get creative with different ideas to try out. Ultimately the idea is to breed customer loyalty by giving them a reason to come back.
Don’t Forget Old Customers
One of the most neglected chapters of the customer cycle is former client. Many businesses make the mistake of only focusing on new clients, when in fact your former clients can be some of your best business. Stay in contact with former clients by sending out marketing materials, and touching base with them about their consumer needs.
Sometimes they may simply have forgotten about you and need a small nudge to come back to your business again. Many businesses rely on a classic “we miss you” email to get the conversation going again.
By applying these tips and being a strong networker, you should build a strong customer base that encourages their friends and family to do business with you as well.