Every generation of humans has grown with new technologies and digital platforms. These shape how they perceive the world, what they find fascinating, and what they relate to. Social media trends are a common and effective way to know the interests of your target audience.
That’s why we asked experts at Mint Global Marketing exactly how social media marketing trends are changing. The details of the interview can be seen below;
WHAT IS THE IMPACT OF SOCIAL MEDIA ON THE SOCIETY?
Social media’s role in our economy, culture, education, and general worldview is undeniable. It helps users connect with businesses and each other and vice versa. Whatever trends on social media have a significant impact on society.
MINT GLOBAL MARKETING, HOW HAS SOCIAL MEDIA CHANGED OVER TIME?
The use of social media has changed a lot of things in our world; our perception, our interactions, our connection, etc. the first social media platform to reach a million active users per month was MySpace. Subsequently, platforms like Facebook, YouTube, Twitter, Instagram, Reddit, and Tiktok have taken the floor and attracted billions of followers over the years.
WHAT ARE THE CURRENT TRENDS ON SOCIAL MEDIA?
Social media users are now more inclined toward watching shorter videos. Platforms like Tiktok, YouTube, Instagram, etc. allow you to post shorts and reels. Facebook also recently followed this trend by enabling users to post short videos called Facebook reels.
This trend began with the advent of Tiktok’s sudden popularity in 2020. Social media users soon joined Tiktok, and its short videos were trending globally. The app has gained about half a billion users since its launch in 2016 till date. Other social media platforms subsequently implemented this trend.
Another major trend on all social media platforms is contracting micro-influencers to advertise your products or services to their community or audience.
In addition, we’ve seen a trend at Mint Global Marketing of businesses investing primarily in paid advertisement. This is because social media platforms can track users’ interests by their searches and use these to advertise to them. This makes it harder for the user to resist the product and causes them to purchase it/them eventually.
HOW DO YOU UTILIZE SOCIAL MEDIA TRENDS TO YOUR ADVANTAGE?
Knowing what your audience wants and needs at all times positively impacts your business if you rightly utilize it. You can rightly tailor your social media strategy with this knowledge and build a deep connection with your audience. Following social media trends also helps you to increase profit, spread brand awareness, drive sales and build a loyal community of customers.
HOW DO YOU KEEP UP WITH SOCIAL MEDIA TRENDS?
Depending on the platforms, you can click on the Explore or Search icon and immediately see what is generally trending on the platform. However, if you want to check what is trending on a particular topic, you can search for that topic with a hashtag behind it, e.g., #socialtrends.
Social media platforms also have several communities you can join to keep you updated on the trends.
