If you want to have a landing page that really pops on your website, one thing that you can do to set this page apart from other landing pages, both the ones on your website and the ones leading to other websites, is to have videos on your landing page.
Modern consumers can’t get enough of videos. So if you’re able to produce a great video for your business and then have it displayed at the right place on your landing page, you could find that this page starts to do a lot better business for you.
To help you in getting this done, here are three tips for including videos on your landing pages.
Use Emotion To Help You Achieve Your Purpose
As you’re looking to create a video that you’ll have on your landing pages, something that you should think about before production is what the purpose of this video is. Having a strong understanding of what you’re wanting your landing page to accomplish will help to make this much easier for you.
Once you know what the purpose of your landing page is and what the purpose of the video that you’re making for this landing page is, the next thing you’re going to want to do is to try to use emotion to help you in accomplishing this goal. People are often most moved by strong emotions, especially in video format. So if you can pull on the emotions of people within the video that you’re making, it might prove to be much more successful.
Make Your Videos Short And Sweet
The length of the videos that you post to a landing page will also have a big impact on how well those videos perform and how much business you’re able to get from that landing page.
While you might be tempted to put as much information as possible into your landing page videos, what will often serve you better is to make your videos short and sweet. While you want to make sure that you’re including everything necessary for them to make the decision that you’re hoping for, you’ll want to make sure that you do this in the shortest amount of time as possible to help you keep their attention.
Keep It Above The Fold
When your video is all ready for you to embed on your landing page, you’ll want to make sure that you have it placed in the right place on the page so that it gets the maximum amount of views. In most situations, this is going to be above the fold so that no one has to scroll down to see that your video is there.
If you want to put a video on your landing page, consider using the tips mentioned above to help you get the best video in the best placement for this. You will achieve better clickthrough rates and longer average session durations on your landing pages using interactive media. This will definitely help in increasing your sales.
