You must know what kind of content should you implement at each phase of your sales funnel to make your campaign successful and trackable.
When you have a good understanding of your audiences’ buyer journey and an editorial calendar resonating with your business objectives, you can increase your customer LifeTime Value & can accomplish more conversions.
To create content aligned with your business goal, you need to understand your buyers’ journey.
And how would you do that?
This article will walk you through different forms of content you could implement at each stage of your sales funnel.
While applying these tips practically, you need your customer list. Do you have one?
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The very first phase of a buyer’s journey is where they encounter your brand and content for the first time in their research.
This is a crucial stage, and you should present innovative content that answers prospects’ queries about your product or brand.
With the best unique selling proposition that differentiates you from the competition, you can lead your prospects into the next phase of your sales funnel.
Nurturing the Prospects
When a user visits your website, they are sure to conduct further research about your brand and the services or products you provide before deciding to make any purchase.
You should know that customers will consider every detail about your brand, right from user reviews, comments on social media platforms to any success stories.
At this stage, you should be able to provide your users positive user reviews, social proof for your brand, powerful value proposition.
Keeping track of the Content KPIs
Identifying the issues in your funnel, specifically when the bounce rate is high, would optimize your website and grow your revenue.
For instance, you must closely monitor the content KPIs such as brand reach, traffic, referring links, CTR, and bounce rate.
While selecting the topic, you should decide it based on your competitor and keyword research analysis result.
Concentrate on Retention and Loyalty
Here is one of the essential parts of your content marketing strategy.
It would be best if you did not only focus on new customer acquisition but also take into consideration the significance of customer retention.
You should know that a vast majority of your business revenue comes from your most loyal customers.
You could improve customer loyalty by remarketing, rewards programs for multiple purchases, follow-up emails, special promotions, user polls, and surveys to improve customer engagement.
When you apply these strategies, you must measure these campaigns’ effectiveness and optimize them further.
When you have a good knowledge of how every content plays a role in each stage of your sales funnel, you can track their results and optimize them to improve your revenue.