Animated commercial videos can be more effective as compared to live action videos. They are more memorable making the best impression on your target customers. In addition, they are more affordable as you can have a professional animated commercial ad made for about half the price of a live ad.
If you are a business owner, you should strongly consider using animated commercials for branding. In this post, you will learn about some of the benefits of using animated ads for improving visibility and building brand reputation.
1. Improved ROI
Animated videos cost much less as compared to real life videos. Since the costs are low, it easier for you to have a good return on investment. They are more effective in catching attention of viewers as compared to live videos. So, you can get the maximum bang for the buck when you choose animated videos for brand marketing.
2. Ease of Repurposing
One of the best things about animated commercials is that you can easily have them edited to use in multiple mediums. They can be easily repurposed for selling different products or services. It’s easier and more cost effective to adapt animated ads to changing seasons giving you additional return on investment and increased reach.
3. Set Your Company Apart from Others
In this day and age, cutting through the clutter is what matters. Animated ads can set your company apart from your competitors. Whether you are a B2C or B2B company, animated commercials will help your company look apart from those who use generic videos to market their products. This will allow you to create a more positive impression on your customers.
4. Enduring Brand Mascot
Animated commercials help create an enduring brand image. Most companies focus on celebrity power to energize their brands. However, the fact is that their campaigns end as soon as the career of the celebrity ends.
On the other hand, animated characters that take the role of a brand mascot or spokesperson stand the test of time. For instance, the iconic brand character Michelin Man that debuted in 1894 is still widely known and recognized. Other ageless brand characters include Tony the Tiger (Kellogg’s), Mr. Peanuts (Planters), Julio Pringles (Pringles), and Coco the Monkey (Coco Pops). The animated brand mascot that you create will remain a star for decades without fading into oblivion.
Take Away
Animated videos can bring life to your branding campaign. They can represent distinctiveness and exclusivity of your company. A professional animated commercial company such as Spiel can create an animated video for you that will strike a chord with your customers.
You can choose 2D and 3D animations to attract attention of your target audience. Using 2D animation is a great way to make your brand distinct at a surprisingly affordable cost. They are cheaper and quicker to produce. On the other hand, 3D animations can be more creative and grand. They can visualize products and services in a way not possible with live video.
