It’s no secret that physicians face a lot of challenges. Physicians who own their own practices, in particular, experience a variety of struggles, especially when they first open their doors and are working to attract patients.
Are you having a hard time getting people interested in what you have to offer? Would you like to see patient volume (and, therefore, practice revenue) increase?
If so, keep reading.
There are a lot of steps you can take to grow your practice and bring in new patients. The following are some of the most effective strategies you may want to start utilizing today.
Improve the Waiting Room Experience
One of the best ways to get people to come back to your practice and tell their friends about it is to improve the patient experience. This means making your practice as pleasant as possible from the second patients walk in the door.
Make sure your waiting room is an open, inviting place. Invest in comfortable furniture, soothing artwork, and amenities like a coffee or tea station.
Your receptionists should be friendly, patient, and eager to help patients get situated and ready for their appointments, too.
Request Patient Reviews
Positive reviews go a long way. This is especially true in the digital age when most people search online before they decide to visit a particular business (including doctor’s office).
Encourage your patients to leave positive reviews online after they’ve finished their visit. You may even want to hold a contest or drawing to further incentivize them to leave a good review.
Setting up a referral program can be effective, too. Patients who refer a friend or family member can be entered into a monthly drawing to win a prize.
Start Using Social Media
If you don’t already have a social media presence, now is the time to get one. These days, lots of people seek advice from their peers on social media when they’re looking for a doctor or other healthcare professional.
If you have a presence on these platforms, people can connect their friends and family directly to you. This helps increase your conversion rate and expands your reach far beyond what you could do on your own.
Make sure you’re active on social media, too. This includes posting on a regular basis and engaging with those who comment on your posts.
Connect with Your Community
Look for ways to connect with your community and get the word out about your practice.
You may want to sponsor a local charitable event or set up a booth at a local fair or carnival. The more you do to connect with people, the more likely they are to think of your practice when they’re in need of medical care.
Expand Your Services
You may need to consider expanding your services, too.
Pay attention to the patients you see right now and think about ways you can fill in gaps to make their lives easier.
For example, if you see a lot of adults who have young children, it might benefit your practice long-term to bring a full-time pediatrician onto your staff.
Work on the way you communicate with your staff and your patients.
Clear, positive communication with your staff will help to increase efficiency and promote a better overall work environment.
If you can communicate better with your patients, you’ll be more likely to win their trust. This, in turn, will increase the likelihood that they’ll return to see you in the future.
Look for ways you can create meaningful connections with those who come to your practice. The more people feel seen and heard, the more inclined they are to stick around.
Budget Like a Boss
The better you are at managing your budget, the smoother your office will run and the happier your patients are likely to be.
When you manage your budget well, you also have more room to invest in updates and promotions that help you attract new patients and expand your practice.
Some simple tips that can help you maximize your budget include:
- Reduce, reuse, and recycle office supplies as much as you can
- Look for ways to go paperless whenever possible
- Buy medical supplies in bulk
- Avoid buying more supplies than you need when purchasing things that have a limited shelf life
- Purchase used or refurbished office equipment whenever possible
This might not seem like a lot, but it all adds up over time.
Encourage Follow-up Appointment Scheduling
Don’t forget to schedule follow-up appointments. Your patients will be more inclined to come back if they know that they have an appointment scheduled already.
This also shows your patients that you care about them and want to ensure they get well. Remember, patients don’t like feeling that they’ve just been handed a prescription and sent on their way.
Encourage Efficient Office Organization
The better organized your office is, the more efficiently it will run. When you increase efficiency, your patients have a better experience and you avoid wasting time and money. Everybody wins.
The following are some steps you may want to take to start streamlining your office organization:
- Keep the reception area clutter-free
- Organize the office so patients always move forward and never have to retrace their steps
- Keep an extra room available as much as possible
Utilize a digital record-keeping system to access patient files more quickly. According to this medical record service, a digital and/or web-based service works wonders for increasing office efficiency.
Grow Your Practice Today
As you can see, there are many different strategies that can help you grow your practice and attract new patients.
If you’re feeling overwhelmed by all this information, remember that you don’t have to make a bunch of changes at once. Start with one or two and then work your way up from there when you feel comfortable with those adjustments.
Do you need more help streamlining the way you run your practice?
If so, check out some of the great resources available on our site today. They’re designed to help all kinds of business owners manage their business and see greater returns on their investments.