Being in the world of entrepreneurship or leading a professional career of your own comes with a number of ups and downs that can help you grow – provided you navigate all the waves well. When we think of navigating waves, we instantly see an image of a sea bound ship or vessel making its way over these choppy waves with the help of engineering and mechanics that would help it reach better shores. This is exactly what technology does for you with the help of platforms or systems known as CRM.
What exactly is a CRM platform or system?
Before we get into the details of the topic which is ActiveCampaign pricing, it would be interesting to note that a CRM platform could be a system, a process or even a software (in case it is not hosted on a cloud). CRM or customer relationship management is a system that helps you build a framework that can deliver on a number of fronts. This will help you organize your data even as you set goals for your business and get them delivered meticulously, through your team and its efforts.
How does a CRM platform do all of the above?
Whether you are looking at Active Campaign or any other platform like an alternative to Active Campaign, you will find some features that are common to all of them. And then there would be features that would be available on some and not available on other Active Campaign alternatives, depending on the pricing that is being followed. Yet, this is something that one needs to pick and choose from, depending on one’s niche and the basic business goals that one has to achieve. In a nutshell, though, all Active Campaign competitors would operate on the same value system, as etched out below:
- Organization: This is one of the most important things that every alternative to Active Campaign would bring to the table. When you have an organized back end, the front end would instantly be able to perform in a far better manner. This would involve organizing the data as per the contacts that have to be managed. This data includes the contact information, the interactions that one has had with these prospects and many other kinds of information.
- Coordination and Collaboration: When you are running a business, there are many teams that would need to be organized so that they would be able to coordinate and collaborate with each other. This would entail many hours of discussions and meetings as well as potential chaos, misunderstanding, duplication of efforts and other issues. This can all be eliminated when you bring in a CRM system that can help you organize these teams so that they can collaborate in a better way.
- Insights: With Active Campaign or any of the alternatives to Active Campaign, you can be sure that you will always have plenty of reports and insights on hand that would analyze your performance and put forward recommendations. This would ensure that you will have all the data you need in order to work in a more efficient manner or to create better results with corrective measures taken at the right time.
- Collecting Leads and Qualifying them: Lead generation and lead scoring is an important part of running a business – this is something that we all know and recognize even as the CRM system around us tries to deliver the exact same thing. We all have to run certain activities, but the right alternatives to Active Campaign would help you bring in leads through each of these activities. Further, the lead scoring measures would help you find the right prospects and help them drop from the marketing funnel right into the sales pipeline.
With these features and benefits, you would then have to look at the Active Campaign pricing in order to see whether or not it is the most affordable option. The Active Campaign platform has four plans – Lite which is priced at $9, Plus at $49, Professional at $129 and Enterprise at $229. The features go from email marketing and SMS campaigns to contact scoring, marketing automation, attributions and conditional content. For the more advanced plans, you would get custom domains and other such options as well.
As one can see, the Active Campaign pricing is a heavy one that would not be ideal for most businesses, especially the small and growing ones. Let us have a look at the alternatives to Active Campaign to know more:
EngageBay: Starting from $0 for 1000 contacts and their management to $47.99 for the most advanced, enterprise level plan. This has a number of features that would help you in a completely customized look and feel that will deliver the top results when it comes to lead generation to conversions as well.
Freshworks: Formerly known as Fresh Sales, this platform has plans that begin at $0 for a trial period. The most basic plan is priced at $29 while the most advanced plan of the three is priced at approximately $125. This is not the most affordable pricing for alternatives to Active Campaign.
Pipeliner CRM: This platform is also one that is slowly picking up popularity. If we are to look at the price points, you would see that the plans are quite steep. The starter plan is for $65 a month, while the most expensive one is for $115 per month.
Sharp Spring: This CRM platform allows you to customize the plan when you reach the enterprise level. But, to begin with it costs $550 per month for just 1,500 contacts, which is quite heavy on the pocket as well.
The above comparison would show that you can always turn to EngageBay in order to pay as you scale up. The plans are filled with many features that would help you organize your business and build your presence for proper lead generation to accelerate your business growth too.
