Business cards are a standard part of networking and socializing in the professional world. They’ve been around in one form or another for centuries, but are they still relevant?
When you’re first starting out in the professional world it can be tempting to cut corners to save money, so why shouldn’t you cut out the business cards? If you’ve found yourself asking that question, this article is for you. Let’s go over the top four reasons why every business professional needs a business card.
1. Business Cards Let You Share Contact Info Easily
One of the most important factors in a business’s success is being able to work with clients and contacts, and they can’t reach out if they don’t have your contact information.
While it may be acceptable to ask a friend to get out their phone and save your number, it’s too much of a hassle to ask of a client or contact. Especially if they’re doing you a favor.
You don’t want to be the person who inconveniences the stellar new business contact you just made, so you need to have your information at the ready. If you have a business card, you can hand it over in seconds. There’s no worry of taking up someone’s time or trying to convey information over the noise of a crowded room.
2. Business Cards Allow You To Make A Unique First Impression
Because business cards are so customizable in today’s world, they serve as a quick glimpse into what makes up you and your company.
For example, let’s say you’re a photographer and you’ve chosen to make one of your photos the background of your card. Not only does that stand out, but it lets someone know what you do in an instant. It makes you memorable and allows others to see your art right away.
3. Business Cards Help You Establish Trust And Credibility
Because business cards are such a staple in the professional world they’ve become expected. People think that if you’re a professional you should have a card and whether or not you think that’s true, it can still affect you.
If you don’t have a card, people may assume that you’re inexperienced, unprofessional, or even someone who’s out to scam them. Business cards are an important way to establish your identity and put people at ease, as well as give them a way to contact you.
4. Business Cards Are A Crucial Networking And Brand Building Tool
In a world where most business interactions are digital, a business card is a way to establish real-world contact. It gives people a physical reminder that your business exists and communicates your brand to them via the style you choose.
Business cards that feature your logo, color schemes, designs, or other branded content help people understand what you’re about in a much more memorable way than a faceless email.
These are just some of the ways you can benefit from having a business card. Hopefully, they’ve been enough to stress the importance, especially if you’re just starting out. Taking the time to create a business card that stands out can help you attract and keep clients, and contacts, which is always a good thing in the business world.
