Want to get more customers to your franchise? An SEO strategy (search engine optimization) can come to the rescue.
Many people use search engines to find products and services. Search engines save people time and have become mainstream.
Ranking for your industry’s keywords can send a surge of traffic to your website. Theoretically, the more visitors you get, the more customers you get.
Optimizing every stage of the customer experience will maximize your results. SEO focuses on the front-end. Get people to know about your franchise and consider your offer.
Want to learn what SEO for franchises looks like in practice? We’ll share some key details to get you started.
Produce Content Around Desired Keywords
Content helps franchises gain leverage on search engine algorithms. Creating content around industry keywords increases rankings for important phrases.
Business owners should compile a list of keywords before producing content. These should guide your content production efforts.
Producing content around keywords gives your work purpose. Forgetting to include keywords will limit your franchise’s local SEO potential.
You can apply more strategies to grow your franchise. However, keyword research is a great start.
Your keywords can cater to different stages of the customer journey. Awareness keywords make people aware of their problem and your solution.
Others keywords target prospects in the consideration phase. These prospects want services in your industry. Ranking well for these keywords will lead customers to your services.
Showing up as the first option increases your chances of getting a new customer. Most prospects will only look over a few results on the first page.
Backlinks Move You up in the Rankings
Backlinks are an SEO expert’s best friend. Backlinks are links on other websites that link back to your content. These signal authority, and Google takes notice.
Many franchises prioritize backlink building in their SEO strategies. Companies can gain backlinks by writing guests posts.
Guest posts are regular blog posts that get published on other sites. Some blog owners invite outside contributors to provide content, which saves them time since someone else provides the content.
The link in your byline is your payoff. This link leads readers to your site and gives you a backlink.
Some blog owners also let you include links in your articles. Linking to blog posts on your site will increase incoming traffic.
You can also reach out to online directories in your niche and tell them about your franchise. Some directories will list your website, providing you with an extra backlink in the process.
Consider the Next Steps
Getting SEO traffic is great. Converting new traffic into customers is even better.
Make sure people perform the right actions upon visiting your website. Businesses want visitors to schedule appointments and join their email lists. Do you see most visitors performing those actions?
Failing to convert incoming visitors will make your search engine optimization efforts useless. Sure, your traffic stats will look good, but it won’t help the bottom line. Check your conversion rates to ensure more prospects become customers.
SEO for Franchises Gets Easier Over Time
SEO for franchises is a long-term process. You won’t see results overnight, but they can come in time.
Analyze your data to find compelling opportunities. The data guides your SEO efforts as you continue creating content and listening to your audience.
Want to learn more about SEO? This blog has great resources that’ll help on your journey.