The importance of call tracking cannot be overemphasized. It is one of the best ways to understand how customers interact with your business or brand. Although there are many call tracking services available, most of them are almost similar in the manner they operate.
Call tracking means putting unique call tracking numbers on all marketing sources. This is to allow you to track and record calls, and obtain extra call tracking metrics that will help you make informed marketing decisions based on actual data.
Without monitoring how your customers are interacting with your brand, it will be difficult to come up with an effective marketing strategy let alone understand their needs. Here are 6 major problems with not using a call tracking service.
1. Inability to Determine Marketing ROI
One of the main challenges faced by marketers and business owners is proving the return on investment (ROI) of their marketing efforts. Marketers or businesses should be able to know their marketing ROI in order to justify budget spending.
Call tracking helps in solving this problem by offering strong insights into which marketing strategy is generating more revenue. It is almost impossible to determine marketing ROI without call tracking.
2. Challenges in Identifying Data Blind Spots
Most business owners often struggle with knowledge gaps in their daily operations. However, tracking software can be useful in providing you with a holistic picture of strategies in action. A good call tracking service offers marketers gritty reporting. Without call tracking, you won’t be able to identify data blind spots in your marketing strategies.
3. Campaign Attribution Challenges
Other than the need to know your ROI, another major concern for most business owners is determining the success of each marketing campaign. In the absence of a call tracking service, it can be hard to plan other campaigns because of a lack of a clear picture of how the previous campaigns performed.
4. Low Quality of Leads
Another thing that usually worries marketers is the issue of low-quality leads. If your business receives a lot of calls that rarely convert, then the best solution would be to use a call tracking service to determine why that is happening. A filtration system through a call tracking platform will help you identify and weed out bad leads.
5. Poor Knowledge About Your Customers
One of the main advantages of call tracking is that it helps business owners learn more about their customers. If you are not using any call tracking service, then it means that you won’t be able to properly understand the type of customers interacting with your business or brand.
6. Uncertainty About the Future of Your Business
With insights from a call tracking service, businesses are able to change strategies and make informed decisions based on the data obtained. But this is not possible without a good call tracking service.
In a nutshell, the advantages of using call tracking services are self-evident. You are likely to face major problems by not using it.
