What Exactly Is Data-Driven Marketing?
Data-driven marketing helps companies gather insights by analyzing customer behavior data and use it to improve their marketing strategy. More specifically, this allows them to: Increase their market reach. Better understand their target audience. Optimize their marketing campaigns for conversions. In this post, we’ll explain how data-driven marketing can help you gather useful insights about your customers and run targeted ad campaigns that generate qualified leads. But before we begin,…